This is not the easiest of times. As marketing services providers for several hospitality industry businesses in the food & beverages and lodging sectors, we are inspired by the hard work and dedication the owners and their employees have shown while fighting back to get to the other side of this pandemic.
If your business is going through difficult times and need a helping marketing hand, please don’t hesitate to reach out. For now, here are some actions that may help a bit:
- Update your website and social media accounts with new hours and any other helpful information, including a statement about how you’re handling COVID-19 within your company.
- If you don’t have any social media or aggregator accounts yet, here is a list of links to get you started:
- Communicate any new procedures, pay and benefits information, and next steps internally to all of your employees. They are probably as confused and unsure of the current situation as you are.
- Adapt your current setup to the needs to the needs of the community. Think about new ways you can serve your menu items, especially the ones that can be served family style and those items that already do well via takeout and delivery.
- If you can, combine resources and create new roles for existing employees. If you don’t have a delivery program, this is a good time to start one. There are a few free delivery apps out there that can be set up within a day or two.
- Don’t stop your marketing efforts. This is the time to step it up by posting on social media more often, narrowing your target with Google and Facebook ads, and reaching out to your existing email list.
- If you don’t have an email list, please start one. You are missing out on the best way to reach customers and generate customer loyalty. There are several email marketing websites that offer free starter plans.
- Don’t forget to reach out to your local media. Submit your press releases and talk to your local representatives about what packages they have available to help local businesses.
- If you decide to close your business temporarily, as many have, please make sure you take some time to work on a comeback plan. Keep all your channels of communication updated and don’t lose touch with your existing customers.
- Once you’re ready to re-open, clearly communicate you new procedures to your employees and customers.
- Each establishment will have different guidelines, and different needs. You know your customers best, and this is where you can step in and decide what is best for your business and how you can meet your customers’ expectations.
- Provide safety in the form of PPE, disinfecting stations, hands-free door openers, and continuous disinfecting of tables, restrooms, and door handles, amongst other things.
- At this time of uncertainty, many people in the community are looking for answers and you can use this as an opportunity to reach those who are looking for places that are currently offering takeout, catering, and private party services.
- Find the time to plan your new marketing strategy. Maybe you never had a business instagram account–this is a great time to open one.
- Find your balance. Delegate some tasks, especially when you are feeling overwhelmed.
We hope that you are finding peace and hope through all of it.
Ana & Carlos / Beat33 Tucson