There’s no excuse good enough to justify not having a website for your business. We get it–having a website means having to pay for the design (or not, maybe you try doing it yourself), the hosting, and the domain–and you are trying to keep your company’s spending low.
The thing is, by putting all your eggs in the Facebook basket, you’re missing out on a whole sea of potential customers searching the web for your particular product or service–outside of Facebook. Social media accounts are great for daily promotions, engaging with your customers, posting live videos, and growing a fan base.
You should definitely keep your social media accounts updated, but here are 8 reasons why it’s important to have an official website:
1) You need an online hub.
🤔 Think of your website as the hub where your current and potential customers can find you online, without having to log in to a third-party application. Think of it this way, your website is your permanent address on the web, your headquarters, your center of operations. Your social media accounts are your sales, service, and marketing force.
2) 😉 Information is key.
By relying on social media, you’re expecting your customers to scroll through hundreds of posts to find what they’re looking for. A good website layout anticipates your customers’ needs and makes it easy for them to find what they are looking for, whether it’s a lunch menu, the latest promotion, or a returns policy. A website can be a lot more than just a digital brochure, it can be a strategic tool for growth.
3) Not everyone is on Facebook. 😮
Shocking, but true. A lot of people have social media accounts (A LOT), but most of them don’t access their accounts on a regular basis. On top of that, with so many different social media platforms-Facebook, Instagram, Snapchat, Twitter, Pinterest, etc.–how can you ever keep up? Each one has different demographics and uses, and you should take advantage of that when you’re planning your marketing strategy.